Business Operations
START HERE
Project Plan
Pre-launch + 6-month operational checklist. Every task across legal, product, fulfilment, finance, and tech with status tracking and due dates.
Financials
Full P&L model, 5-year projections, ad spend ramp, KPI targets, and subscriber tracker — log actual numbers and see actual vs model chart.
Pricing
Monthly rolling plans, prepaid and gift subscriptions, mix options, and Shopify/Appstle setup guide.
KPI Dashboard
Log monthly actuals, track against model with interactive charts, traffic light status, and improvement suggestions.
Marketing & Advertising
Marketing Overview
6-month plan, ad spend ramp by month, AI tools by task, and quick links to all marketing pages.
Strategy
Content rules, ad management rules, brand voice guide, seasonal calendar, and Midjourney video guide.
Audiences
5 target audience segments, influencer programme schedule, and strategic partnership insert plan.
Ad Campaigns
Weekly ad performance logger, campaign CPA tracking, scale/hold/kill status, and campaign averages. All data syncs across devices.
Hashtags
Click-to-copy hashtag sets by post type. 8 categories with ready-to-paste sets for every content type.
Buffer Schedule
Sunday batch system, optimal posting times, Monday ad review checklist, and dispatch day workflow.
01
Month 1 — Launch
Jul 13 – Aug 9, 2026. Launch week plan, 5 ad concepts, content calendar, and week-by-week tasks.
02
Month 2 — Optimise
Aug 10 – Sep 6, 2026. Scale winner, gift campaign, Father's Day Aug 30.
03
Month 3 — Scale
Sep 7 – Oct 4, 2026. MJ video Reels, influencer gifting, spend increases.
04
Month 4 — Momentum
Oct 5 – Nov 1, 2026. Partners campaign, influencers posting, Christmas plant.
05
Month 5 — Xmas Prep
Nov 2 – Nov 29, 2026. Christmas campaigns live, heavy gift investment, daily stories.
06
Month 6 — Peak
Nov 30 – Jan 10, 2027. Peak season, max spend, Dec 10 cutoff, New Year pivot.
Reporting & Tracking