Enter your actual numbers at the end of each month. Charts update automatically. Hover any bar for details. The suggestions panel at the bottom gives specific actions based on your results.
Log This Month's Numbers
How to calculate MRR:
In Appstle → Dashboard → you'll see total active subscription revenue.
Or manually: count subscribers by plan × price.
e.g. 10 × $39 + 12 × $49 + 5 × $79 = $1,378.
Prepaid subscribers: count at their monthly equivalent (e.g. a $270/6mo sub = $45/month).
Shopify: Reports → Sales → filter by subscription orders for the month.
Latest Month Snapshot
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Active Subscribers
vs model: —
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MRR
vs model: —
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CPA This Month
Target: below $50
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Churn Rate
Target: below 10%
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LTV:CAC Ratio
Target: above 3:1
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Gross Margin
Target: 42%+ launch
Traffic Light Status
Enter your numbers above to see status.
Monthly Charts
Hover bars for details
Subscribers
Actual vs Model Target
MRR
Actual vs Model Target ($)
CPA
Cost Per Acquisition ($) — lower is better
Churn Rate
Monthly churn % — lower is better
Improvement Suggestions
Enter your monthly numbers above and suggestions will appear here based on your actual performance.