Month 4 — Momentum
Oct 5 — Nov 1, 2026 | $2,500 Ads | Partners Campaign | Design #4 Reveal
Month 4 Goals: Ad spend $2,500. Partners/girlfriends campaign (Campaign 4) launches at $300 test budget. Design #4 (Aboriginal-inspired dot work) full reveal. Influencer content appearing organically. Referral programme active. Christmas seeding on Facebook. Target: 133 subscribers.
Week 13 — Oct 5–11
Design #4 · Partners Campaign · 4-Design Reveal
"Biggest design reveal yet. New audience unlocked."
IG
Instagram
Mon Oct 5
Image Post
Design #4 Full Reveal — Aboriginal-Inspired Dot Work
"Month 4. Earth tones. Dot work. Australia in colour. Most visually striking design yet."
MIDJOURNEY PROMPT
Aboriginal-inspired abstract dot work pattern on white t-shirt, earth tone palette deep ochre burnt sienna terracotta rust red warm cream, worn on young Australian male outdoors, vibrant editorial lifestyle photography, design clearly visible centre chest --ar 4:5 --style raw --v 6.1
Hashtags — click to copy
Status:
Wed Oct 7
MJ Video — Reel
4 Designs Rapid Reveal
"4 months. 4 completely different designs. All Australian. Which one is yours?"
MIDJOURNEY VIDEO PROMPT
Four different premium t-shirt designs revealed sequentially in smooth transitions, each design visible for 2 seconds, premium fashion reveal sequence, clean backgrounds, satisfying reveal aesthetic --video --ar 9:16 --style raw
Hashtags — click to copy
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Fri Oct 9
UGC Repost
Influencer Content — Best from Month 3
"This is what we're here for. Repost best influencer content. Social proof is the most powerful organic content you have."
UGC — permission requiredTag creator
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FB
Facebook
Mon Oct 5
Page Post
Design #4 Launch
"Month 4 design. Aboriginal-inspired dot work. Earth tones on white. Exclusively for Ironbark Tees subscribers."
Canva1200×630
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Thu Oct 8
Page Post
Gift — Partner/Girlfriend Angle
"He never buys clothes for himself. You can fix that. A new premium Australian tee delivered to his door every month. From $39."
Women 22-40 AUBoost $20
Status:
ADS
Meta Ads
Oct 5 — $2,500 total
4-Campaign Suite — $2,500
C1 Male $1,300 | Gift $600 | Partners $300 | Retargeting $300
"Campaign 4 (Partners) launches at $300 test budget. If CPA competitive after 7 days, scale in Month 5. Use the aboriginal dot work design as new creative for Campaign 1 — test against existing winner."
$2,500 total4 campaigns now active
Status:
Oct 5 — NEW Campaign
Campaign 4: Partners/GF — $300
New Audience: Women 22-40 AU
Give him the gift of effortless style. A new premium Australian tee every month. From $39. He looks better. You both appreciate it.
MIDJOURNEY PROMPT
Young Australian couple relaxed natural setting, man wearing premium quality t-shirt subtle graphic, woman beside him candid authentic mood, golden hour lifestyle photography, editorial fashion quality, genuine connection --ar 4:5 --style raw --v 6.1
Women 22-40 AU$300 test budget
Status:
Oct 5
Influencer Round 2 — Mum Bloggers
Gift 2 Australian Mum Bloggers (5K-30K)
"Brief: 'Best gift for your son who's impossible to buy for.' Product gift + $150 per post. Focus on the gifting story. Authentic family content preferred."
Product + $300 totalMum audience
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Week 14 — Oct 12–18
Dispatch Day 15th · Consistent Rhythm
"Monthly dispatch ritual. Christmas content building on Facebook."
IG
Instagram
Wed Oct 15 — DISPATCH DAY
MJ Video — Dispatch Ritual
130+ Tees on Their Way
"Dispatch day. 130+ tees. Growing every month."
MIDJOURNEY VIDEO PROMPT
Multiple premium t-shirts being packed into poly mailers, satisfying scale of operation, clean organised workspace, warm natural lighting, seamless loop --video --ar 9:16 --style raw
Hashtags — click to copy
Status:
Fri Oct 17
Image Post
Cost Per Wear Reframe
"$49/month. 365 days of wear. $0.13 per wear. Do the maths."
CANVA INSTRUCTIONS
1080×1080px. Black bg. '$49/MONTH.' massive gold Bebas Neue. '$0.13 per wear.' white. 'Random tees: $40 each. Worn 5 times.' crossed out in red. Clean comparison layout.
Hashtags — click to copy
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FB
Facebook
Sun Oct 19
Page Post
Christmas Plant — 65 Days
"Christmas is 65 days away. If you're already thinking about what to get the man who's impossible to buy for — here's your answer. Gift subscriptions from $110."
Women 40-65 AUOrganic — no boost
Status:
Mon Oct 20
Page Post
12-Month Regift Angle
"Give him a 12-month subscription for Christmas ($500 graphic / $400 plain). He gets a new premium tee every month for a year. And next December? You already know what to get him."
Women 40-65 AUBoost $25
Status:
ADS
Meta Ads
Weekly — Every Monday
Campaign 4 Assessment
Is Partners Campaign CPA Competitive?
"After 7 days: if Campaign 4 (Partners) CPA is below $55 → increase budget to $500 in Month 5. If above $65 → pause and rethink creative. This is the key decision point for the partner audience."
7-day assessment
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Weeks 15-16 — Oct 19 – Nov 1
Design #5 Tease · Month 4 Close
"Build anticipation for Month 5. Christmas content accelerates."
IG
Instagram
Mon Oct 26
Image Post
Design #5 Tease — Coming in November
"Month 5 is coming. We can't say much yet."
CANVA INSTRUCTIONS
1080×1080px. Black bg. Silhouette or heavily shadowed version of Design #5 barely visible in darkness. 'MONTH 5.' gold Bebas Neue. 'COMING NOVEMBER.' white smaller. Mystery aesthetic.
Hashtags — click to copy
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Wed Oct 28
Quote Post
Subscription vs Shopping
"Shopping for tees: 45 minutes in a store finding nothing you like. Ironbark Tees: opens on your doorstep. Every month."
Canva1080×1080
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Fri Oct 30
Story Poll
Graphic or Plain?
"Quick one — do you prefer our graphic tees or plain tees? Poll: Graphic vs Plain. Engagement data AND product preference data in one post."
Instagram NativeStory Poll
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FB
Facebook
Sun Oct 26
Page Post
Christmas — 57 Days
"57 days until Christmas. Still looking for the perfect gift for the man who has everything? We have you sorted. Gift subscriptions from $110."
Women 40-65 AUOrganic
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ADS
Meta Ads
Mon Nov 1
Month 4 Full Debrief + M5 Christmas Plan
Review All 4 Campaigns
"Critical pre-Christmas review. How is Campaign 4 (Partners) performing? What creative is winning for male self-subscribe? Christmas campaigns launch Nov 2 — have all creatives ready. Plan $3,000 budget split for Month 5."
Plan M5 Christmas strategy
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