Month 5 — Christmas Prep
Nov 2 — Nov 29, 2026 | $3,000 Ads | Christmas Campaigns Live | Cumulative Break-Even Achieved ✅
Break-even achieved: Cumulative EBITDA turns positive this month ($655 cumulative by end of Month 5). Christmas gift campaigns go live November 1. Heavy gift buyer investment. Design #5 reveal. Ad spend $3,000. Daily countdown stories from Nov 23.
Week 17 — Nov 2–8
Christmas Opens · Design #5 Reveal
"Christmas campaigns live. Design #5 drops. Scale to $3,000."
IG
Instagram
Sun Nov 1
Story — Design Tease
Design #5 Tease — Day Before Reveal
"Tomorrow. Month 5."
CANVA INSTRUCTIONS
Simple single-image tease. Silhouette of Design #5 barely visible. 'TOMORROW.' large gold. Builds anticipation ritual.
Canva Story
Status:
Mon Nov 2
Image Post
Design #5 Full Reveal
"Month 5 design is here. Subscribe now and it's yours."
MIDJOURNEY PROMPT — INSERT DESIGN #5 DETAILS
[INSERT DESIGN #5 SPECIFIC PROMPT based on your chosen design for Month 5] worn on young Australian male, outdoor natural light, lifestyle fashion editorial photography, design clearly visible --ar 4:5 --style raw --v 6.1
Hashtags — click to copy
Status:
Thu Nov 6
MJ Video — Christmas Gift Reel
The Best Gift for the Man Who's Impossible to Buy For
"The best gift for the man who's impossible to buy for. Problem → solution. Most shareable reel so far."
MIDJOURNEY VIDEO PROMPT
Elegant gift box opening to reveal premium t-shirt inside, slow motion unboxing, warm ambient lighting, luxury premium gift presentation, satisfying reveal motion, seamless loop --video --ar 9:16 --style raw
Hashtags — click to copy
Status:
Sat Nov 8
Image Post
Christmas Gift Tiers Visual
"3 months: graphic $140, plain $110 | 6 months: graphic $275, plain $225 | 12 months: graphic $500, plain $400 (save 15%). Which one are you giving?"
CANVA INSTRUCTIONS
1080×1080px. Three column gift comparison. Column 1: 3 Months. Column 2: 6 Months. Column 3: 12 Months with green 'Best Value + Regift Next Year' badge. Graphic and Plain pricing for each. Clean minimal black bg.
Hashtags — click to copy
Status:
FB
Facebook
Mon Nov 2
Page Post
Christmas Mum Campaign Launch
"Your son. He says he doesn't need anything for Christmas. He's wrong. A premium Australian tee delivered every month — something he'll actually look forward to. Gift subscriptions from $110."
Women 45-65 AUBoost $100/week November
Status:
Wed Nov 11
Page Post
12-Month Regift Story
"Give a 12-month subscription this Christmas ($500 graphic / $400 plain). He gets a new premium tee every month for a whole year. And next December? You already know what to get him."
Women 40-65 AUBoost $75
Status:
ADS
Meta Ads
Nov 2 — $3,000 total
Christmas Campaign Suite
C1 Male $900 | Mothers $900 | Partners $600 | Retargeting $600
"Christmas weighting: gift campaigns (Mothers + Partners) now 50% of budget for the first time. Retargeting increases — Christmas shoppers in active buying mode."
$3,000 totalChristmas weighting
Status:
Nov 2 — Christmas Creative
Christmas Gift Ad — Mothers
Specific Christmas Creative
Finally. A Christmas gift he'll actually use. Premium Australian tees from $39/month delivered to his door. 3, 6 or 12 month gift subscriptions from $110.
MIDJOURNEY PROMPT
Elegant premium gift box partially open showing quality t-shirt inside, minimal tasteful Christmas styling, warm gold ambient lighting, gifting occasion photography, clean neutral background --ar 1:1 --style raw --v 6.1
Women 40-65 AUFacebook primary
Status:
Week 18 — Nov 9–15
Dispatch Day 15th · Christmas Content Builds
"Keep 4 posts/week. Dispatch Nov 15. Content calendar 100% gift-adjacent."
IG
Instagram
Mon Nov 9
Image Post
Christmas Countdown — 45 Days
"45 days until Christmas. The gift sorted in 3 minutes."
CANVA INSTRUCTIONS
1080×1080px. Black bg. '45 DAYS.' massive gold. 'Until Christmas.' white. 'Gift sorted in 3 minutes.' smaller white. ironbarktees.com.au/gift bottom.
Hashtags — click to copy
Status:
Sat Nov 15 — DISPATCH DAY
MJ Video — Dispatch Ritual
190+ Tees on Their Way
"Dispatch day. 190+ tees. November edition. Numbers growing."
MIDJOURNEY VIDEO PROMPT
Multiple premium t-shirts being packed at larger scale, clean workspace, warm lighting, dispatch day energy, seamless loop --video --ar 9:16 --style raw
Hashtags — click to copy
Status:
Wed Nov 12
Quote Post
Gift Problem Solved
"The man who says he doesn't need anything for Christmas. He needs a new premium tee every month. Problem solved."
CANVA INSTRUCTIONS
1080×1080px. Black bg. Quote text in gold and white Bebas Neue. Subtle gift angle without being pushy. Logo bottom.
Hashtags — click to copy
Status:
FB
Facebook
Tue Nov 10
Page Post
Order Timing Guide
"Planning to gift Ironbark Tees for Christmas? Order by Dec 10 for guaranteed delivery. Digital gift subscriptions available anytime — instant email delivery."
Women 35-65 AUOrganic — manage expectations early
Status:
ADS
Meta Ads
Weekly
Weekly Review — Christmas Mode
Monitor Gift Campaign Performance
"Christmas campaigns should be showing lower CPA due to seasonal gift-buying intent. If gift campaigns CPA below $35, consider increasing budget. Prepare Dec 10 cutoff ad creative in advance."
Christmas performance check
Status:
Weeks 19-20 — Nov 16–29
Daily Countdown Stories · Final Pre-Christmas Push
"Daily stories start Nov 23. Maximum gift content. Dec 10 cutoff comms start."
IG
Instagram
Mon Nov 16
Image Post
Christmas Countdown — 39 Days
"39 days until Christmas. The gift sorted in 3 minutes."
CANVA INSTRUCTIONS
1080×1080px. Black bg. '39 DAYS.' massive gold. Gift CTA ironbarktees.com.au/gift
Hashtags — click to copy
Status:
Tue Nov 18
Image Post
The Regift Strategy
"Give the 12-month subscription ($500). He gets a new premium tee every month for a year. Next Christmas? You already know what to get him. That's 2 Christmases sorted."
CANVA INSTRUCTIONS
1080×1080px. Black bg. '2 CHRISTMASES. 1 DECISION.' gold Bebas Neue. 12-month gift pricing below. Logo bottom.
Hashtags — click to copy
Status:
Daily Nov 23-29
Daily Countdown Stories
30 Days Until Christmas
"30 days until Christmas. One story per day. Template: countdown number + one tee design. Takes 2 minutes per day — build the template once and just update the number."
CANVA INSTRUCTIONS
Build ONCE: 1080×1920px. Black bg. Large number countdown '30' '29' etc gold Bebas Neue. 'DAYS UNTIL CHRISTMAS' white. Small tee design image middle. Gift subscription from $110. Logo bottom. Change number each day only.
Canva — build template once2 min/day
Status:
FB
Facebook
Mon Nov 23
Page Post
Order Cutoff Warning
"Order by December 10 to guarantee Christmas delivery. Digital gift subscriptions available anytime — instant email delivery right up to Christmas morning."
Women 35-65 AUHigh visibility
Status:
ADS
Meta Ads
Weekly + Nov 30 Prep
Month 5 Debrief · M6 Christmas Peak Plan
Prepare for Maximum Investment Month
"Month 5 debrief: which Christmas creative is performing best? Mothers or Partners? What CPA are you seeing? Month 6 at $3,500 — how do you split it? Have Dec 20-24 'last minute digital gift' creative ready before Dec 1."
Pre-Christmas prep
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