BUFFER & POSTING SCHEDULE

The system: Every Sunday evening, 45 minutes to create and load all week's content into Buffer. Set post times. Walk away. Nothing to manage during the week.

Sunday Evening — Batch Load (45 min)

Open Buffer → Ironbark Tees workspace
Open this month's file — review the week ahead
Create Monday IG post (Midjourney or Canva)
Create Wednesday IG post
Create Friday IG post
Create Sunday IG post
Create 2-3 FB page posts for the week
Write captions — paste MJ prompt into Claude, get caption back
Add hashtag set from Hashtags page
Schedule all posts in Buffer at correct times
Preview Buffer calendar — confirm everything looks right
Update post statuses in the month file

Optimal Posting Times (AEST)

DayPlatformTimeContent Type
MonInstagram7:30 AMProduct or design image
TueIG Story8:00 AMEngagement story (poll/Q&A)
WedInstagram12:00 PMLifestyle or brand voice
WedFacebook1:00 PMGift or brand page post
ThuIG Story6:00 PMBehind scenes or product detail
FriInstagram6:00 PMDesign or lifestyle
SatIG Story10:00 AMCasual or dispatch content
SunInstagram8:00 PMQuote or brand statement
SunFacebook7:00 PMWeekly wrap or gift angle

Monday Morning — Ad Review (30 min)

Open Meta Business Manager
Check CPA on every active ad creative
Kill any creative above $75 CPA (7 days data needed first)
Scale any creative below $50 CPA → double budget
Check retargeting audience size is growing
Review Instagram Insights — note top performing post
Check subscriber count vs target in Appstle

15th of Month — Dispatch Day Checklist

Post dispatch day content on IG + FB (ritual video)
Send design reveal email via Klaviyo (do this the 10th)
Pack all subscriber orders
Lodge all packages with Australia Post
Send dispatch confirmation emails via Klaviyo
Post next month's design tease story
Update subscriber count and revenue in Xero
Note churn — any cancellations this month? Why?