Month 1 — Launch & Test
Jul 13 — Aug 9, 2026 | $1,500 Ads | 5 Test Concepts | IG + FB
Month 1 Goal: Launch with confidence. Test 5 ad concepts at $300 each ($1,500 total). Build Meta Pixel data. Get first 27 subscribers. Do NOT scale anything — this month is entirely about learning what converts at the new pricing ($39 plain / $49 graphic / $79 mix).
Week 1 — Jul 13–19
LAUNCH WEEK
"The store is live. The brand exists. Make noise."
IG
Instagram
Mon Jul 13 — LAUNCH DAY
Image Post
The Ironbark Tee — Brand Launch
"The tee that started it all. The Ironbark — our signature design, on every first order. Premium Australian tees. Monthly. Link in bio."
MIDJOURNEY PROMPT
Flat lay product photography, The Ironbark Tee bone natural fabric, hexagon eucalyptus badge design clearly visible, clean minimal background off-white #F0EDE6, overhead shot, soft natural lighting, premium fashion editorial style, no people, high contrast sharp focus --ar 1:1 --style raw --v 6.1
Hashtags — click to copy
Status:
Tue Jul 14
Story — 3 Frames
Brand Story — Who We Are
"Frame 1: We built Ironbark Tees because buying quality tees shouldn't be hard. Frame 2: Premium Australian designs. From $39/month. Frame 3: Subscribe — link in bio."
CANVA INSTRUCTIONS
3 Story frames 1080×1920px each. All: black #0D0D0D background. Gold Bebas Neue text centred. Frame 1: brand statement. Frame 2: pricing from $39. Frame 3: CTA with Ironbark logo.
Canva
Status:
Wed Jul 15
Image Post
Fabric Quality — OEKO-TEX
"180gsm combed ringspun cotton/polyester. OEKO-TEX certified. Built to last years, not washes."
MIDJOURNEY PROMPT
Extreme close-up macro photography of premium cotton polyester fabric texture, 180gsm weight, natural bone off-white colour, individual fibres clearly visible, soft bokeh background, luxury textile editorial photography, no text, clean minimal --ar 1:1 --style raw --v 6.1
Hashtags — click to copy
Status:
Fri Jul 17
Quote Post
Brand Statement #1
"The average man buys tees when he runs out. There's a better way."
CANVA INSTRUCTIONS
1080×1080px. Background #0D0D0D. 'THE AVERAGE MAN BUYS TEES WHEN HE RUNS OUT.' Bebas Neue 64pt #E8C46A centred. 'THERE'S A BETTER WAY.' Bebas Neue 48pt gold below. Ironbark logo small bottom centre.
Hashtags — click to copy
Status:
Sun Jul 19
Image Post
Design #2 Preview — Abstract Geometric
"Month 2 design. Abstract. Confident. Subscribe and it's yours."
MIDJOURNEY PROMPT
Abstract geometric Bauhaus t-shirt graphic design on black tee, overlapping rectangles and circle arc warm cream sand colour palette, flat colour hard edges screen print aesthetic, worn on confident young Australian male, outdoor natural light, lifestyle fashion photography --ar 2:3 --style raw --v 6.1
Hashtags — click to copy
Status:
FB
Facebook
Mon Jul 13
Page Post
Launch Announcement
"Ironbark Tees is live. Premium Australian tees delivered monthly. Plain from $39, graphic from $49. No shopping. No thinking. Just quality."
CANVA INSTRUCTIONS
Repurpose IG launch post at 1200×630px Facebook ratio. Add ironbarktees.com.au bottom right in gold.
Status:
Thu Jul 16
Text Post — Gift Seed
First Gift Buyer Post
"Know a man who always looks the same because he hates buying clothes? We might have the answer. Premium Australian tee subscription from $39/month. ironbarktees.com.au"
Women 40-65 AUOrganic — no boost yet
Status:
Sat Jul 18
Page Post
How It Works — 3 Steps
"1. Choose your plan. 2. We design, print and pack. 3. A premium tee arrives at your door every month."
CANVA INSTRUCTIONS
1200×630px. Black background. Three numbered steps horizontal. Each: number large gold circle, bold white headline, small grey description. Clean icons from Canva library. ironbarktees.com.au bottom right.
Status:
ADS
Meta Ads
Launch Mon Jul 13 — $300 budget
Creative A — Product Visual
No copy. Tee on model. CTA: Subscribe from $39
MIDJOURNEY PROMPT
The Ironbark Tee eucalyptus hexagon badge design on bone natural t-shirt, worn on confident young Australian male model 25-30, clean minimal outdoor NSW or Victoria setting, natural daylight, lifestyle fashion photography, full chest visible, relaxed pose --ar 4:5 --style raw --v 6.1
Men 22-35 AU1080×1350 Feed$300 budget
Status:
Jul 13 — $300 budget
Creative B — Value Proposition
Plain from $39. Graphic from $49.
A new premium tee. Every month. Plain from $39. Graphic from $49. Free shipping. Cancel anytime.
CANVA INSTRUCTIONS
1080×1080px. Black bg. Large gold Bebas Neue: 'A NEW PREMIUM TEE. EVERY MONTH.' DM Sans white: 'Plain from $39. Graphic from $49.' Smaller: 'Free shipping. Cancel anytime.' Ironbark logo bottom.
Men 22-38 AU$300 budget
Status:
Jul 13 — $300 budget
Creative C — Problem/Solution
Tired of average tees?
Tired of wearing the same average tees? A new premium Australian-designed tee delivered monthly. Look better. Zero effort. From $39.
Men 25-40 AUStatic + Carousel$300 budget
Status:
Jul 13 — $300 budget
Creative D — Social Proof
Australians are ditching mall shopping for this.
Australian men are ditching mall shopping for this. Bold hook, product visual, 3-bullet subscription mechanic below.
Men 22-38 AU$300 budget
Status:
Jul 13 — $300 budget
Creative E — Curiosity
Minimal. No product. Pure intrigue.
This is the last tee subscription you'll ever need. Minimal. Black. Gold text only.
Men 18-30 AU$300 budget
Status:
Week 2 — Jul 20–26
Build & Monitor
"Post consistently. Watch ad data. Do NOT change anything yet — need 7 days minimum."
IG
Instagram
Mon Jul 20
Image Post
Subscription Plans Explainer
"Plain tee $39/month. Graphic tee $49/month. Mix (1 of each) $79/month — save $9. Free shipping always. Cancel anytime."
CANVA INSTRUCTIONS
1080×1080px. Black bg. Three columns. Each: plan name gold Bebas Neue, price large gold, features DM Sans white. 'Most Popular' green badge on Mix. Ironbark logo bottom.
Hashtags — click to copy
Status:
Wed Jul 22
Quote Post
Quality Statement
"Quality you can feel. Delivered to your door. No shopping required."
CANVA INSTRUCTIONS
1080×1080px. Black bg. 'QUALITY YOU CAN FEEL.' Bebas Neue large gold. 'Delivered to your door. No shopping required.' DM Sans white below. Ironbark logo small bottom.
Hashtags — click to copy
Status:
Thu Jul 23
Story Poll
Audience Size Poll
"Quick one — what size tee do you wear? Poll sticker: M/L vs S/XL/XXL. Builds algorithm engagement AND real sizing data."
Instagram NativeStory Poll
Status:
Sat Jul 25
Image Post
The Ironbark Badge — Design Detail
"The hexagon. The eucalyptus. The red earth. Everything Australian in one design. In every first order."
MIDJOURNEY PROMPT
Extreme close-up product photography focusing on hexagon eucalyptus badge graphic on bone natural fabric tee, design fills frame, soft focus edges, premium textile editorial, rich deep ochre orange colours, natural lighting, sharp design edges --ar 1:1 --style raw --v 6.1
Hashtags — click to copy
Status:
FB
Facebook
Tue Jul 21
Page Post
Gift Angle — For Him
"The man in your life who says he doesn't need anything? He needs this. Premium Australian tees from $39/month, delivered to his door."
Women 40-65 AUCanva
Status:
Fri Jul 24
Page Post
OEKO-TEX Quality Story
"Every tee is OEKO-TEX Standard 100 certified. 180gsm combed ringspun cotton/polyester. The quality that holds up wash after wash."
Canva1200×630
Status:
ADS
Meta Ads
Thu Jul 23 — Review Only
Monitor Only — No Changes
7 days needed before any decisions
"Check CPA on all 5 creatives. Record CTR and CPC. Do NOT kill or scale yet. Document initial data in your tracking spreadsheet."
Meta Business ManagerRecord data only
Status:
Week 3 — Jul 27 – Aug 2
First Optimisation
"Kill above $75 CPA. Scale below $50. Launch retargeting campaign."
IG
Instagram
Mon Jul 27
Image Post
Design #3 Tease — Eagle Wing
"Month 3 is almost ready. The wedge-tail. Partial reveal — one wing, tightly cropped."
MIDJOURNEY PROMPT
Geometric low-polygon wedge-tailed eagle outline cropped tightly showing only the left wing and partial body on white tee fabric, ochre burnt orange line art, dramatic tight crop teaser composition, fashion product photography editorial style --ar 1:1 --style raw --v 6.1
Hashtags — click to copy
Status:
Wed Jul 29
Story Q&A
Open Q&A Session
"Questions about sizing, designs, shipping? Ask away. Q&A sticker on story. Answer best questions as follow-up stories."
Instagram NativeStory Q&A Sticker
Status:
Fri Jul 31
Image Post
Lifestyle — The Effortless Man
"He doesn't overthink it. He just looks good."
MIDJOURNEY PROMPT
Young Australian man 26-30 wearing premium bone natural t-shirt, casual confident posture, outdoor Australian environment bush or coastal, natural sunlight, lifestyle fashion editorial photography, relaxed authentic mood, shallow depth of field, no text no logos visible --ar 4:5 --style raw --v 6.1
Hashtags — click to copy
Status:
FB
Facebook
Tue Jul 28
Page Post
Christmas Early Seed
"Christmas is closer than you think. If you have a son, husband or brother who's impossible to buy for — we have you covered. Gift subscriptions from $110."
Women 40-65 AUCanva
Status:
ADS
Meta Ads
Mon Jul 27 — First Action
Kill / Scale / Hold Decision
Ad Optimisation Review
Kill: CPA above $75 → pause immediately. Scale: CPA below $50 → double budget within 24hrs. Hold: $50-75 → monitor daily. Reallocate killed budget to best performer.
Meta Business ManagerDocument all decisions
Status:
Wed Jul 29 — New Campaign
Retargeting Launch — $150/week
Website Visitor Retargeting
Still thinking about it? Premium Australian tees from $39/month. Cancel anytime.
CANVA INSTRUCTIONS
1080×1080px. Black bg. 'STILL THINKING ABOUT IT?' large gold Bebas Neue. 'Premium Australian tees from $39/month.' white DM Sans. 'Cancel anytime.' smaller. ironbarktees.com.au gold bottom.
7-day website visitorsCPA target $25-30
Status:
Week 4 — Aug 3–9
End of Month 1
"Consolidate. Full month debrief. Plan Month 2 ad strategy."
IG
Instagram
Tue Aug 4
MJ Video — Reel
Dispatch Day — First AI Video Reel
"Dispatch day. Fresh tees on their way. First Reel using Midjourney video feature."
MIDJOURNEY VIDEO PROMPT
Premium t-shirts being folded and packed into poly mailers with branded insert cards, clean minimal workspace, warm natural lighting, satisfying packing sequence, seamless loop 3-5 seconds --video --ar 9:16 --style raw
Hashtags — click to copy
Status:
Thu Aug 6
Quote Post
Australian Identity
"Designed here. Inspired by here. Worn everywhere."
Canva1080×1080
Status:
Sat Aug 8
Image Post
Month 2 Design Preview
"Abstract. Geometric. Confident. Yours next month."
MIDJOURNEY PROMPT
Abstract geometric Bauhaus composition on black t-shirt, overlapping rectangles circle arc warm cream sand tones, flat colour screen print, worn on young Australian male, partial reveal dramatic teaser lighting --ar 4:5 --style raw --v 6.1
Hashtags — click to copy
Status:
FB
Facebook
Wed Aug 5
Page Post
Father's Day Plant — Aug 30
"Father's Day is Aug 30. Dad doesn't need another mug. A premium Australian tee subscription from $39/month — something he'll actually look forward to."
Women 30-55 AUCanva
Status:
ADS
Meta Ads
Mon Aug 3 — Monthly Review
Month 1 Full Debrief
Document Everything — Plan Month 2
"Record for every creative: total spend, subscribers acquired, CPA, CTR, ROAS. Identify your control creative — the Month 1 winner. This runs in Month 2 while new variants test against it."
Monthly ritual — document everything
Status: