MARKETING OVERVIEW

This page is your mission control overview. The 6-month plan, ad spend ramp, and AI tools are here. Each section — ads, audiences, hashtags, Buffer, strategy, pricing, and financials — has its own dedicated page. Use the nav links above to jump to any of them.
01
Launch & Test
Jul 13 — Aug 9, 2026
"Test 5 ad concepts. Build pixel data. Get first subscribers."
$1,500
Ad Spend
~27
Target Subs
IG+FB
Channels
$55
Target CPA
02
Optimise & Gift
Aug 10 — Sep 6, 2026
"Scale the winner. Gift campaign. Father's Day Aug 30."
$1,500
Ad Spend
~52
Target Subs
IG+FB
Channels
$48
Target CPA
03
Scale & Video
Sep 7 — Oct 4, 2026
"MJ video Reels. Influencer gifting. Spend increases."
$2,000
Ad Spend
~88
Target Subs
All
Channels
$42
Target CPA
04
Momentum
Oct 5 — Nov 1, 2026
"Partners campaign. Influencers posting. Christmas plant."
$2,500
Ad Spend
~133
Target Subs
All
Channels
$38
Target CPA
05
Christmas Prep
Nov 2 — Nov 29, 2026
"Christmas campaigns live. Heavy gift investment. Daily stories."
$3,000
Ad Spend
~193
Target Subs
All
Channels
$35
Target CPA
06
Christmas Peak
Nov 30 — Jan 10, 2027
"Peak season. Max spend. Dec 10 cutoff. New Year pivot."
$3,500
Ad Spend
~261
Target Subs
All
Channels
$32
Target CPA

Ad Spend Ramp

MONTHS 1–6 (TOTAL: $14,000)
Jul — M1
$1,500
Aug — M2
$1,500
Sep — M3
$2,000
Oct — M4
$2,500
Nov — M5
$3,000
Dec/Jan — M6
$3,500
MONTHS 7–12 (TOTAL: $45,000 Y1)
Jan — M7
$4,000
Feb — M8
$4,500
Mar — M9
$5,000
Apr — M10
$5,500
M11–12
$6,000
6-month total: $14,000 12-month total: $45,000 Average M1–12: $3,750/month

AI Tools by Task

Midjourney

Monthly tee designs — all graphic work.
Product & lifestyle photos — no photoshoot needed.
Video Reels — generate still first then animate.
Ad creative — product-on-model for paid ads.

Canva Pro

All text/quote posts — brand kit pre-loaded.
Pricing graphics — tier explainers.
Ad assembly — import MJ image, add copy overlay.
Story templates — build once, reuse daily.

Claude

All copy — every caption, ad headline, email.
Design prompts — brief Claude, paste into MJ.
Strategy updates — ask as things evolve.
Email sequences — Klaviyo flows.

Buffer + Meta

Buffer — Sunday batch-load, auto-posts all week.
Meta Business Manager — all paid ad management.
Appstle + Klaviyo — subscription and email management.

Quick Links