Month 2 — Optimise & Gift
Aug 10 — Sep 6, 2026 | $1,500 Ads | Father's Day Aug 30
Month 2 Goals: Scale Month 1 winning creative. Launch gift buyer Facebook campaign targeting women 40-65. Heavy Father's Day push Aug 17-30. Retargeting expanded to 30-day window. Target: 52 total subscribers. First monthly EBITDA turns positive Month 3.
Week 5 — Aug 10–16
Design #2 Reveal · Gift Campaign Launches
"Scale the winner. Gift buyers go live. Father's Day countdown begins."
IG
Instagram
Mon Aug 10
Image Post
Design #2 Full Reveal — Abstract Geometric
"Month 2 is here. Abstract. Minimal. Confident. The Bauhaus tee lands this month."
MIDJOURNEY PROMPT
Abstract geometric Bauhaus t-shirt graphic, overlapping rectangles circle arc warm cream sand, on black tee, worn on young confident Australian male outdoors, natural light, lifestyle fashion editorial photography, design clearly visible centre chest --ar 4:5 --style raw --v 6.1
Hashtags — click to copy
Status:
Wed Aug 12
Story — Father's Day
Father's Day Countdown — 18 Days
"Father's Day Aug 30 — 18 days. 3-month gift: graphic $140 / plain $110. He gets a premium tee for 3 months. Link to gift page."
CANVA INSTRUCTIONS
1080×1920px story. Black bg. '18 DAYS.' large gold Bebas Neue. 'Father's Day Aug 30.' white below. Gift subscription pricing. CTA with link sticker. Logo bottom.
Canva Story
Status:
Fri Aug 14
Image Post
Size Guide
"True to size. Regular fit. S through XXL. Order your usual size."
CANVA INSTRUCTIONS
1080×1080px. Black bg. 'SIZE GUIDE' gold Bebas Neue top. Table: S/M/L/XL/XXL with chest measurements in cm. 'Regular fit. True to size.' Clean minimal layout. Logo bottom.
Hashtags — click to copy
Status:
FB
Facebook
Mon Aug 10
Page Post
Gift Campaign — Father's Day Launch
"Father's Day is Aug 30. The man who says he doesn't need anything needs this. Premium Australian tee subscription — 3 months from $110."
Women 35-65 AUCanva
Status:
Thu Aug 13
Page Post
Gift Options Explainer
"3 months: graphic $140, plain $110 | 6 months: graphic $275, plain $225 | 12 months: graphic $500, plain $400 (save 15%). Ships direct to him."
Women 35-65 AUBoost $30
Status:
ADS
Meta Ads
Aug 10 — Campaign Split $1,500
Campaign 1: Male — $750
Scale M1 Winner + 2 New Variants
"Run M1 best performer as control. Test 2 new headline variants against same visual. Kill/scale weekly. Target: Men 22-38 AU."
Men 22-38 AU$750/month
Status:
Aug 10 — NEW Campaign
Campaign 2: Gift Buyers — $500
Women Gift Buyers — Father's Day
The gift for the man who has everything and wants nothing. Premium Australian tee subscription. 3 months from $110.
MIDJOURNEY PROMPT
Elegant premium gift box partially open with quality t-shirt visible inside, warm natural lighting, gifting occasion photography, clean neutral background, aspirational gift presentation, suitable for Facebook ad --ar 1:1 --style raw --v 6.1
Women 40-65 AU$500/monthFacebook primary
Status:
Ongoing
Campaign 3: Retargeting — $250
Expand to 30-day Window
"Expand retargeting from 7-day to 30-day website visitors. Lowest CPA campaign. Never pause."
Website visitors$250/monthNEVER pause
Status:
Week 6 — Aug 17–23
Father's Day Peak Push
"13 days until Father's Day. Heavy gift content this week."
IG
Instagram
Mon Aug 17
Quote Post
Anti-Fast-Fashion Statement
"Not disposable. Not fast fashion. Quality that lasts years — not washes. That's the point."
CANVA INSTRUCTIONS
1080×1080px. Black bg. Three lines Bebas Neue: 'NOT DISPOSABLE.' / 'NOT FAST FASHION.' / 'QUALITY THAT LASTS YEARS — NOT WASHES.' Gold top, white middle, gold bottom. Logo small bottom.
Hashtags — click to copy
Status:
Wed Aug 19
Image Post
Unboxing Flat Lay
"This is what turns up at your door. Flat lay: poly mailer, folded tee, brand insert card."
MIDJOURNEY PROMPT
Subscription box unboxing flat lay overhead shot, poly mailer envelope, folded premium bone natural t-shirt, small branded insert card, clean minimal off-white background, soft natural window lighting, editorial product photography no text --ar 1:1 --style raw --v 6.1
Hashtags — click to copy
Status:
Sun Aug 23
Image Post
Father's Day — 7 Days
"One week until Father's Day. Gift a subscription. He gets a new premium tee every month."
CANVA INSTRUCTIONS
1080×1080px. Warm dark background. '7 DAYS.' massive gold Bebas Neue. 'Father's Day — Aug 30.' white below. Gift subscription from $110 pricing. CTA: ironbarktees.com.au/gift
Hashtags — click to copy
Status:
FB
Facebook
Wed Aug 19
Page Post — Boost
Father's Day Gift Options — Boosted
"3 months: graphic $140, plain $110 | 12 months: graphic $500, plain $400 — save 15%. The gift that keeps going all year."
Women 35-65 AUBoost $50
Status:
ADS
Meta Ads
Aug 17-30 — Temporary Reallocation
Father's Day Budget Spike
Shift 30% More to Gift Campaign
"Aug 17-30: shift $200 from male campaign to gift buyer campaign temporarily. Return to normal split Sep 1. Father's Day peak conversion window for gift buyer audience."
Women 40-65 heavyTemporary reallocation
Status:
Week 7 — Aug 24–30
Father's Day Week · Referral Launch
"Final push. Referral programme goes live."
IG
Instagram
Wed Aug 26
Image Post
Referral Programme Launch
"Refer a mate. You get a free month. They get their first month for $10. Everyone wins."
CANVA INSTRUCTIONS
1080×1080px. Black bg. Split layout: left 'YOU GET' / '1 FREE MONTH' in large gold. Right 'THEY GET' / 'FIRST MONTH $10' in gold. Centre divider line. 'Refer a mate.' Bebas Neue top. Logo bottom.
Hashtags — click to copy
Status:
Sat Aug 29
Image Post
Father's Day Eve — Last Chance
"Father's Day tomorrow. Digital gift subscriptions available instantly — delivered by email in minutes."
CANVA INSTRUCTIONS
1080×1080px. Black bg. 'TOMORROW.' massive gold Bebas Neue. 'Father's Day.' white below. 'Digital gift subscription delivered instantly.' smaller white. ironbarktees.com.au/gift gold bottom.
Hashtags — click to copy
Status:
FB
Facebook
Fri Aug 28
Text Post — Urgency
Father's Day Final Push
"Father's Day is Sunday. Digital gift subscriptions available right now — he gets an email with his gift details instantly. ironbarktees.com.au/gift"
Women 35-65 AUBoost $30
Status:
ADS
Meta Ads
Aug 28-30 — Spike
Last Minute Digital Gift Ad
Instant Email Delivery Angle
Left it late? Digital gift subscription — delivered by email in minutes. Father's Day sorted. From $110.
Women 35-65 AUSpike budget Fri-Sun
Status:
Week 8 — Aug 31 – Sep 6
Post Father's Day · Month 2 Close
"Pivot to evergreen gift. Design #3 full tease. Month 2 debrief."
IG
Instagram
Mon Sep 1
Image Post
Design #3 Tease — Eagle Full View
"Month 3. The wedge-tail. Ochre on white. Coming soon."
MIDJOURNEY PROMPT
Geometric low-polygon wedge-tailed eagle outline full wingspan soaring position, ochre burnt orange line art on white t-shirt, worn on young Australian male outdoors, natural light, lifestyle fashion editorial, design clearly visible --ar 4:5 --style raw --v 6.1
Hashtags — click to copy
Status:
Thu Sep 4
Quote Post
Brand Value Statement
"A new tee every month. A wardrobe that updates itself. From $39."
Canva1080×1080
Status:
FB
Facebook
Wed Sep 3
Page Post
Post Father's Day — Evergreen Gift
"Missed Father's Day? There's always a birthday. Premium tee gift subscription from $110 — 3 months of quality tees delivered to his door."
Women 35-65 AUCanva
Status:
ADS
Meta Ads
Mon Sep 1
Month 2 Full Debrief + M3 Plan
Review All 3 Campaigns
"Review: Campaign 1 (male), Campaign 2 (gift), Campaign 3 (retargeting). CPA for each. Which gift creative worked best for Father's Day? Plan Month 3 increase to $2,000 — which campaigns get the extra $500?"
Monthly review ritual
Status: