Month 6 — Christmas Peak
Nov 30 — Jan 10, 2027 | $3,500 Ads | Peak Gifting Season | New Year Pivot Dec 26
Month 6 Goals: Maximum ad spend $3,500. Christmas Dec 1-24 is your peak gifting window. Physical order cutoff December 10. Digital gifts available until Christmas morning. Pivot immediately Dec 26 to New Year self-subscribe angle. Target: 261 subscribers. Strong monthly profit.
Week 21 — Nov 30 – Dec 6
25 Days Until Christmas · Peak Begins · Best Reel of the Year
"Peak season opens. Maximum gift focus. Christmas unboxing Reel — your best content of the 6 months."
IG
Instagram
Mon Nov 30
Image Post
25 Days Until Christmas
"25 sleeps. The gift that actually makes sense this year."
CANVA INSTRUCTIONS
1080×1080px. Black bg. '25.' absolutely massive gold Bebas Neue — fills most of frame. 'SLEEPS.' smaller gold. 'The gift that actually makes sense this year.' white DM Sans below. ironbarktees.com.au/gift gold bottom. Minimal and impactful.
Hashtags — click to copy
Status:
Wed Dec 2
MJ Video — Best Reel All Year
Christmas Unboxing — Highest Potential Content
"What it feels like to open an Ironbark Tees subscription for Christmas. Invest time in this one — it's your most shareable piece of content."
MIDJOURNEY VIDEO PROMPT — INVEST IN THIS ONE
Elegant gift-wrapped box being opened in slow motion to reveal premium t-shirt inside, hands reaching in with anticipation, warm Christmas ambient lighting, luxury unboxing aesthetic, not overtly kitschy Christmas, satisfying reveal, seamless motion --video --ar 9:16 --style raw
Hashtags — click to copy
Status:
Daily Nov 30 – Dec 24
Daily Countdown Stories — Continue
Christmas Countdown — Continue Daily
"Continue daily countdown from Month 5 template. Dec 10 story: ORDER CUTOFF TODAY — make it prominent with urgency. Dec 20-24: digital gift urgency angle every day."
CANVA INSTRUCTIONS
Same template as Month 5. Update number. Dec 10: add red 'ORDER CUTOFF TODAY' banner. Dec 20-24: 'DIGITAL DELIVERY IN MINUTES' added.
Same template — update daily2 min/day
Status:
Sat Dec 6
Image Post
Gift Options — Final Big Push
"3 months from $110. 6 months from $225. 12 months from $400 (save 15%). He gets a new premium Australian tee every month. Which one are you giving?"
CANVA INSTRUCTIONS
1080×1080px. Three-column gift comparison with clear pricing. Green 'Best Value' badge on 12-month. CTA: ironbarktees.com.au/gift
Hashtags — click to copy
Status:
FB
Facebook
Mon Nov 30
Page Post — Peak Push
Christmas Peak — Mum Campaign
"3 weeks until Christmas. Your son still needs a gift. We still have you covered. Premium Australian tee subscription. Gift subscriptions from $110."
Women 45-65 AUBoost $150/week December
Status:
Wed Dec 3
Page Post
Design #6 Preview — New Year Tee
"January's tee is ready. New year energy. Subscribe now and it's your first delivery of 2027."
Canva + Design #6
Status:
ADS
Meta Ads
Nov 30 — $3,500 total
Peak Christmas Suite
Mothers 40% | Partners 20% | Male 25% | Retargeting 15%
"Dec 1-24: heaviest gift campaign weighting of the year. $1,400 to mothers Christmas campaign. Spike budget Dec 20-24 for last-minute digital gift buyers — highest conversion window of the year."
$3,500/monthHeavy gift weighting
Status:
Week 22 — Dec 7–13
Design #6 Reveal · Order Cutoff Dec 10
"Dec 10 is physical cutoff. Push digital. Design reveal this week."
IG
Instagram
Mon Dec 7
Image Post
Design #6 Full Reveal — New Year Drop
"January's tee. New year energy. Subscribe now and this is your first tee of 2027."
MIDJOURNEY PROMPT — INSERT DESIGN #6 DETAILS
[INSERT DESIGN #6 PROMPT] New year energy, clean fresh aesthetic, worn on young Australian male natural morning light, confident lifestyle fashion photography --ar 4:5 --style raw --v 6.1
Hashtags — click to copy
Status:
Wed Dec 10 — CUTOFF
Story — URGENT
Physical Order Cutoff — Last Day
"TODAY IS THE LAST DAY for guaranteed Christmas delivery. Digital gift subscriptions still available instantly — right up until Christmas morning."
CANVA INSTRUCTIONS
1080×1920px. Black bg with red accent elements. 'LAST DAY.' massive text. 'Physical orders cut off TODAY for Christmas delivery.' 'Digital gift subscriptions: instant email delivery anytime.' ironbarktees.com.au/gift. Maximum urgency.
Also post as feed image + FB page postKey date — maximum urgency
Status:
Fri Dec 12
Image Post
Digital Gift — Instant Delivery Push
"Physical orders closed. But digital gift subscriptions are instant — he gets an email with his gift details within minutes. Available until Christmas morning."
CANVA INSTRUCTIONS
1080×1080px. Black bg. 'DIGITAL GIFT SUBSCRIPTION.' gold Bebas Neue. 'Delivered instantly by email.' white. 'Available until 11:59pm Christmas Eve.' steel. ironbarktees.com.au/gift gold CTA.
Hashtags — click to copy
Status:
FB
Facebook
Wed Dec 10
Page Post — URGENT
Order Cutoff — Physical Delivery
"TODAY: Last day to order for guaranteed Christmas delivery. Digital gift subscriptions available anytime — instant email delivery."
Women 35-65 AUBoost $50
Status:
Thu Dec 11
Page Post
Digital Gift Push — Continues
"Physical orders are closed. Digital gift subscriptions available right up until Christmas morning. He gets an email instantly — you can send it at midnight if you want."
Women 35-65 AUHeavy boost Dec 11-24
Status:
ADS
Meta Ads
Dec 8-12 — Budget Spike
Order Cutoff Ad Spike
Increase Gift Campaigns Dec 8-12
"Dec 8-12: temporarily increase gift buyer campaigns by 30%. Order cutoff urgency drives conversions. After Dec 12, switch all gift ads to 'digital only — instant delivery' messaging."
Temporary spikePivot messaging Dec 13
Status:
Weeks 23-24 — Dec 14–28
Digital Only Push · Christmas Day · New Year Pivot
"Digital gift push Dec 14-24. Christmas Day post. IMMEDIATE New Year pivot Dec 26."
IG
Instagram
Dec 20–24 Daily
Image + Story Daily
Last Minute Digital Gift — Daily Push
"Left it late? Digital gift subscription — delivered by email in minutes. He opens it Christmas morning."
CANVA INSTRUCTIONS
1080×1080px. Black bg. 'X DAYS LEFT.' countdown gold. 'DIGITAL GIFT SUBSCRIPTION' white. 'Delivered instantly by email.' 'ironbarktees.com.au/gift' gold CTA. Change number each day only — create template once.
Hashtags — click to copy
Status:
Thu Dec 25
Christmas Day Post
Merry Christmas
"Merry Christmas from Ironbark Tees. To everyone who gave it and everyone who got it — the best is still ahead."
CANVA INSTRUCTIONS
1080×1080px. Black bg. 'MERRY CHRISTMAS.' gold Bebas Neue. 'From Ironbark Tees.' white below. Ironbark logo. Simple, warm, not over-branded. No CTA today — just humanity.
Hashtags — click to copy
Status:
Sun Dec 28 — PIVOT
Self-Subscribe Pivot — New Year
IMMEDIATE New Year Pivot
"New year. New tees. Zero effort. Full pivot from gift buyers to self-subscribe. New Year resolution angle."
MIDJOURNEY PROMPT
Young confident Australian man wearing premium quality t-shirt, new year fresh energy, clean morning natural light setting, forward-looking confident pose, lifestyle fashion editorial, minimal clean aesthetic --ar 4:5 --style raw --v 6.1
Hashtags — click to copy
Status:
FB
Facebook
Dec 20-24 Daily
Page Post Daily — Last Minute
Digital Gift Urgency
"Christmas is [X] days away. Digital gift subscription — delivered instantly by email. He opens it Christmas morning. ironbarktees.com.au/gift"
Women 35-65 AUDaily posts Dec 20-24
Status:
Sun Dec 28
Page Post — New Year Pivot
Male Self-Subscribe — New Year
"New year. Same wardrobe? Ironbark Tees fixes that. Subscribe from $39/month."
Men 22-40 AUPivot from gift audience
Status:
ADS
Meta Ads
Dec 20-24 — Maximum Spike
Last Minute Digital Gift Spike
Increase All Gift Campaigns 40%
"Dec 20-24: highest impulse gift buying window of the year. Increase all gift campaigns by 40% for these 5 days. Digital delivery angle dominates all copy."
5-day spikeHighest ROI window of 6 months
Status:
Dec 26 — IMMEDIATE Pivot
New Year Campaign Launch — All Campaigns
Pivot ALL Campaigns to Self-Subscribe
New year. New tees. Zero effort. Start 2027 with a premium Australian tee on your doorstep every month. From $39. Cancel anytime.
Men 22-38 AUImmediate Dec 26 pivotNew Year resolution angle
Status:
Week 26 — Jan 4–10
New Year Push · 6-Month Debrief
"Strong January self-subscribe campaign. Full 6-month review."
IG
Instagram
Mon Jan 4
Image Post
2027 — New Year Campaign
"This year, look good without thinking about it. From $39/month."
CANVA INSTRUCTIONS
1080×1080px. Black bg. '2027.' gold Bebas Neue top. 'LOOK GOOD. ZERO EFFORT.' large gold below. 'From $39/month.' white smaller. ironbarktees.com.au CTA. New year energy, confident not salesy.
Hashtags — click to copy
Status:
Wed Jan 7
MJ Video — New Year Reel
New Year Energy — First Reel of 2027
"New year. New tees. No effort. From $39."
MIDJOURNEY VIDEO PROMPT
Young confident Australian man revealing premium new t-shirt in fresh morning natural light, energetic new year aesthetic, clean minimal setting, confident reveal gesture, lifestyle fashion editorial --video --ar 9:16 --style raw
Hashtags — click to copy
Status:
FB
Facebook
Mon Jan 4
Page Post
January Self-Subscribe Push
"New year resolution: stop buying average tees. Ironbark Tees delivers a premium Australian tee to your door every month. From $39."
Men 22-40 AU
Status:
ADS
Meta Ads
Mon Jan 5
6-Month Full Debrief — Plan Year 2
Review Everything
"Full 6-month review: Best performing creative overall. Best performing audience. Lowest CPA campaign. Father's Day vs Christmas performance. Which designs drove highest engagement. Which subscriber tier is most common. Use these insights to brief Claude on Year 2 strategy."
Document for Year 2 planningBrief Claude for Month 7+
Status: