Month 3 — Scale & Video
Sep 7 — Oct 4, 2026 | $2,000 Ads | MJ Video Content | Influencer Gifting Begins
Month 3 Goals: Ad spend increases to $2,000. Launch Midjourney video content for Reels. Gift 5 nano influencers. Design #3 (wedge-tail eagle) full reveal. First video ad test. Target: 88 total subscribers. EBITDA firmly positive.
Week 9 — Sep 7–13
Eagle Reveal · First Reel · Influencer Gifting
"Big week. Design reveal + first video content + scale ad spend."
IG
Instagram
Mon Sep 7
Image Post
Design #3 Full Reveal — Wedge-Tail Eagle
"The wedge-tail. Geometric. Ochre on white. Available this month."
MIDJOURNEY PROMPT
Geometric low-polygon wedge-tailed eagle outline full wingspan soaring upward, ochre burnt orange single colour line art on white t-shirt, worn on confident young Australian male outdoors natural setting, lifestyle fashion editorial photography, design clearly visible --ar 4:5 --style raw --v 6.1
Hashtags — click to copy
Status:
Wed Sep 9
Carousel — Design Process
How Design #3 Came to Life
"Every month a new design. Every design inspired by Australia. Here's how Design #3 came to life."
CANVA INSTRUCTIONS
4-frame carousel 1080×1080px each. Frame 1: 'HOW WE DESIGN' title black bg gold text. Frame 2: Midjourney exploration screenshots. Frame 3: Refinement detail. Frame 4: Final on-tee result. Consistent brand style throughout.
Hashtags — click to copy
Status:
Thu Sep 11
MJ Video — First Reel
Tee Reveal — AI Video Content
"A new tee. Every month. No caption needed. Video speaks for itself."
MIDJOURNEY VIDEO PROMPT
Premium t-shirt unfolds slowly to reveal Ironbark Tees graphic design, elegant slow motion fabric movement, clean minimal background, warm natural lighting, luxury brand reveal aesthetic, seamless loop 4-5 seconds --video --ar 9:16 --style raw
Hashtags — click to copy
Status:
Sat Sep 13
Image Post
3 Designs — Side by Side Flat Lay
"Three months. Three completely different designs. All Australian. Which one is yours?"
MIDJOURNEY PROMPT
Three premium t-shirts displayed side by side flat lay overhead, left: bone tee with hexagon eucalyptus badge, centre: black tee with geometric Bauhaus design, right: white tee with ochre eagle outline, clean minimal background, editorial product photography --ar 3:2 --style raw --v 6.1
Hashtags — click to copy
Status:
FB
Facebook
Mon Sep 7
Page Post
Design #3 Launch — FB
"Month 3 design just dropped. The wedge-tail eagle. Geometric. Ochre on white. This goes to every subscriber this month."
Canva1200×630
Status:
Thu Sep 10
Page Post
Christmas Plant — 99 Days
"Christmas is 99 days away. If you're already thinking about what to get the man who's impossible to buy for — we have you. Gift subscriptions from $110."
Women 40-65 AUOrganic — no boost
Status:
ADS
Meta Ads
Sep 7 — $2,000 total
3-Campaign Suite — $2,000
Campaign 1 Male $1,100 | Gift $600 | Retargeting $300
"Campaign 1: scale proven winner, add eagle design creative as new variant. Campaign 2: evergreen gift buyer — birthday angle replaces Father's Day. Campaign 3: expand retargeting to 60-day window."
$2,000 total3 campaigns
Status:
Sep 11 — New Creative
First Video Ad Test
MJ Video as Paid Ad
"Take the Reel video and run it as a Meta ad. Test against best static creative at equal budget ($300 each). 7 days data — let results decide."
MIDJOURNEY VIDEO AD PROMPT
Premium t-shirt reveal showing Ironbark design, elegant motion reveal, luxury brand aesthetic, clean background, seamless loop, suitable for Meta ad placement --video --ar 1:1 --style raw
Men 22-35 AUSquare video 1:1
Status:
Sep 7 — Action
Influencer Gifting — 5 Nano Creators
Gift 5 Australian Nano Creators
"Send gift subscriptions to 5 nano influencers (1K-10K): 2x gym/fitness, 2x tradie, 1x surf/lifestyle. Cost ~$160 COGS. Brief: 'No script — just wear it and share if you love it.' Keep it pressure-free."
~$160 COGS onlyAuthentic content — no script
Status:
Week 10 — Sep 14–20
Dispatch Day 15th · Influencer Content
"Monthly dispatch ritual. Watch for influencer posts."
IG
Instagram
Mon Sep 15 — DISPATCH DAY
MJ Video + Image Post
Monthly Dispatch Day — The Ritual
"Dispatch day. Every 15th. New premium tees on their way. Post both as Reel and grid post."
MIDJOURNEY VIDEO PROMPT
Satisfying packing sequence, premium tees being folded into poly mailers, clean workspace, warm lighting, dispatch day energy, multiple packages visible, seamless loop --video --ar 9:16 --style raw
Hashtags — click to copy
Status:
Wed Sep 17
Image Post
Influencer Repost (if received)
"This is what we're here for. Repost best influencer content from gifting round. Your first genuine social proof."
UGC repost — get permission firstTag the creator
Status:
FB
Facebook
Wed Sep 17
Page Post
Christmas Plant — 97 Days
"Christmas is 97 days away. If you're already thinking about what to get the man who's impossible to buy for — here's your answer. Gift subscriptions from $110."
Women 40-65 AUOrganic
Status:
ADS
Meta Ads
Every Monday
Weekly Review Ritual
Kill / Scale / Hold — 30 Minutes
"Every Monday: CPA check all campaigns. Kill above $75. Scale below $50. By Week 12 you should know: static vs video winner, and best-performing audience. Document for Month 4 plan."
Monday ritual30 minutes
Status:
Week 11 — Sep 21–27
Consistent Rhythm
"4 posts/week maintained. Christmas content seeding on Facebook."
IG
Instagram
Mon Sep 21
Quote Post
The Man Who Never Buys Clothes
"The man who never buys clothes for himself just got a subscription box. We love to see it."
CANVA INSTRUCTIONS
1080×1080px. Black bg. Conversational quote. Gold Bebas Neue main text, steel supporting text. Slightly playful brand voice. Logo bottom.
Hashtags — click to copy
Status:
Wed Sep 24
Image Post
Value Comparison
"What you spend on random average tees vs Ironbark. $49/month. Do the maths."
CANVA INSTRUCTIONS
1080×1080px. Black bg. Split: left 'RANDOM TEES' $200+ crossed out in red. Right 'IRONBARK' $49/month circled in gold. 'Premium quality. Every month.' below. Clean minimal comparison layout.
Hashtags — click to copy
Status:
Thu Sep 25
Story — Design Tease
Design #4 Shadow Tease
"Something new is coming for Month 4. Silhouette or heavily shadowed tease image."
CANVA INSTRUCTIONS
1080×1920px. Black bg. Barely visible silhouette of Design #4. 'MONTH 4.' gold Bebas Neue. 'COMING OCTOBER.' white smaller. Mystery aesthetic.
Canva
Status:
FB
Facebook
Mon Sep 21
Page Post
3 Designs Collection
"Three premium Australian designs. All different. All yours as a subscriber. New design every month."
Canva repurpose1200×630
Status:
ADS
Meta Ads
Ongoing
Ongoing Monitoring
Track Static vs Video Performance
"By Week 11 you have 5 weeks of data on video vs static. If video CPA is lower → shift more budget to video format. If static is winning → create 2 more static variants. Data decides, not assumptions."
Creative format decision point
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Week 12 — Sep 28 – Oct 4
Month 3 Close · Month 4 Prep
"Monthly debrief. Design #4 brief ready for October."
IG
Instagram
Mon Sep 28
Image Post
Influencer Content Repost #2
"This is what we're here for. Second round of influencer content if available."
UGC — permission requiredTag creator
Status:
Wed Sep 30
Image Post
Design #4 Final Tease
"Month 4 is almost here. Something different. Something bold."
CANVA INSTRUCTIONS
1080×1080px. Black bg. Design #4 silhouette barely visible. 'MONTH 4.' massive gold. 'OCTOBER.' white. One day before October reveal — build maximum anticipation.
Hashtags — click to copy
Status:
FB
Facebook
Wed Sep 30
Page Post
Christmas — 84 Days
"84 days until Christmas. If you haven't started thinking about what to get the man who's impossible to buy for — we're here. Gift subscriptions from $110."
Women 40-65 AUBoost $20
Status:
ADS
Meta Ads
Mon Sep 30
Month 3 Full Debrief
Review All 3 Campaigns + Video Test Results
"Critical data point: did video or static win? Which audience had lowest CPA? What's the best gift creative? Plan Month 4 at $2,500 — where do the extra $500 go? Have Design #4 creative ready for Oct 5 launch."
Monthly debrief ritual
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